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Personalized Mental & Physical Training for Athletes

Here at The Factory, we offer a full range of personalized mental, physical, and cognitive training services to build faster, stronger, and healthier athletes. Our experienced trainers use the best technologies and practices in the domain of cognitive athletic training to enhance various aspects of performance.

In addition, we also assist athletes with mental health services in NC to help them cope with stress, anxiety, and other problems that negatively impact performance levels. We are advocates for reducing bullying. A big part of what we do is instill future athletes with the knowledge and habits to become change agents in their community.

Overview of Services:

  • Sports-related Cognitive Skill Assessment – We use a Senaptec sensory station, a state-of-the-art sensory evaluation and training station that allows us to assess ten visual and sensorimotor skills. This assessment can determine an athlete's strength and opportunities to improve sensory performance.
  • Cognitive Training Programs – We customize your training regimen to fit your needs based on the results of our assessment. We can also compare your results to other athletes on various levels up to professionals.
  • Speed and Agility Training – We use many techniques to assist with your speed/agility so you can become the fastest and quickest you can be.
  • Vertical and Lateral Explosiveness Training – We use techniques to combine strength and quickness to make you more explosive and to help you reach your vertical jumping ability.
  • Little Elite Program – We strive to develop healthy athletic habits among young athletes. We lay a strong foundation that helps mitigate injuries and keeps players safe and healthy throughout their careers.
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Special Programs

QuarterBack University (QBU) -  with Alan hooker
Point Guard University (PGU) -  with Toby Williams

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Toby Williams has twenty-one years of coaching experience and teaching the game of basketball. Williams’ has coached at several local high schools throughout Guilford county over his 21 year coaching span. He also co founded and organized a local AAU organization which is now one of the largest clubs in North Carolina. He has mentored and coached hundreds of kids in which many of them were fortunate enough to go on and play collegiate basketball. Williams’ philosophy on basketball is largely based on the development of the student-athlete from a skillset perspective. Through rigorous speed and agility training coupled with a cognitive development approach, Williams believes that this method enhances the specifics of basketball training.

Cognitive Training


Senaptec Sensory Station

The Senaptec Sensory Station is a state-of-art sensory evaluation & training station which assesses 10 visual and sensorimotor skills. In less than 25 minutes, you can determine an individual’s strengths and opportunities to improve sensory performance.